Don’t be so quick to excuse yourself. If 80% of success is just showing up, 90% is showing up early. It’s hard for the client to sympathize with your lateness when she, who had farther to travel, managed to make the meeting on time. No matter how well you tell your story about the newbie cab driver who thought you said 114th Street, the client still sat waiting for you for twenty minutes after denying herself a Starbuck’s so she would be on time. Everyone in the room is a grownup, and, on the surface, your lateness isn’t an issue. But although nothing will be said, somehow the meeting will not turn out as well as expected.

Free advice: show up early – Jeffrey Zeldman

From my collection of quotes. This quote was first noted on 2010-02-10.