Blame it on the soundtrack, a lo-fi version of Billy Joel’s She’s Always a Woman, blame it on the ferociously aspirational domestic life depicted, or the misty colour-wash – it’s working. JohnLewis.com has seen a 39.7% leap in sales, despite the advert’s sorry message – ‘You’re going to die, ladies, so buy from us, while you still have breath enough to weep’.

— John Lewis ‘spend it before you die’ ad puts sales up 40% (via nathansmonk)