Andy Higgs

I'm a product leader and coach. Having co-founded a SaaS business and led it to a successful exit, I now help other leaders build great products.

👉🏻 Some background

In 2012 Chris and I co-founded Akkroo, a software business. We pioneered mobile and cloud-based solutions to address acute sales and marketing challenges experienced by buisnesses that regularly exhibit at trade shows.

We boot-strapped Akkroo for several years, then in 2016 opted to raise a small round of capital to accelerate our growth. We grew to become a team of 50 people, distributed across the UK & USA.

I served as Chief Product Officer, and at various times was responsible for product management, design, engineering and operations.

In 2018 we were approached by US firm, who made an offer to buy our growing business. We could see the benefit of expanding our presence in North America, and our aquisition by Integrate Inc. completed in 2019.

At Integrate, I led as Vice President of Product (Events) and for a period served as the interim manager of the product design team.

In 2021, Integrate was acquired by a private equity firm. In early 2022, I moved on from the business to pursue new challenges. I now work with a number of businesses, helping them with product strategy, product led growth and building teams.

☎️ Getting in touch

I am open to consulting, advising and mentoring on product management, design and building SaaS businesses. I also invest in early stage companies.

Reach me on , email, or .